Our Brand Story

"What if we could combine multiple reward points and redeem what we really want?"

And hence, out of a casual conversation between our founders, the first concept of United Points (UP) was born.

Together with our partners, UP strives to build an effective e-commerce and rewards ecosystem that seamlessly integrates and benefits consumer lifestyles. 

Since established in January 2014, UP has been supported by a dedicated team of professionals with vast experience and passion. Through a humble beginning and our innovative technology, we embark on the journey that will revolutionize the way we work, travel, shop and play.

Our Brand Promise

At UP, we deliver the first integrated e-commerce and rewards platform that is not only relevant but desirable in this ever-changing digital world. We form strategic alliances with relevant business partners to bring you the best value and benefits.

UP values our Members’ feedback and continues to add on innovative and exciting features.

We will endeavor to satisfy your needs and exceed your expectations as we continue to grow and bring you more reward programs. Journey with UP as we challenge ourselves to bring you the ultimate shopping experience. And that’s a promise that won’t be broken.

Discover the World of United Points!


Merchant Partners

Be part of the merchant network & leverage on UP to distribute products & services to reward programs.

Rewards Partners

We offer a plug and play white labelled loyalty solution to businesses.

Just pick your merchant partners and you have a program running almost instantaneously.